Sarah Lidenhammar

Sarah den Tuinder



Patrick Benjaminsson


An expert in communications, marketing, PR and sales, as well as brand and business development, Patrick has solid competence in communication strategies, social media and direct marketing.

He is the CEO and founder of Red City PR and has a background in film, theatre and publishing. Patrick has served as Head of Communications for the Royal Dramatic Theatre of Sweden, Business Area Manager for the publishing house Norstedts, Marketing Manager for the film company Sandrew Metronome and Product Manager for the publishing house Reader’s Digest.

He is also a board member of Project Soar and German fashion brand Abury.




With over 20 years’ experience in strategic communications, global brand building, marketing and sales, Per has extensive knowledge of fashion, food, interior design & digitalisation.

He has served as Global Marketing Director of H&M, Managing Director of fashion brand Gant, Managing  Director of Fiskars as well as Chairman of fashion chain Lindex and beauty retailer Lyko.

Per is currently the Chairman of the communications agency Red City PR, design agency Identity Works, communications group Nordic Morning and Swedish home textile brand Linneverket. He is also a board member of Posti Group, Project Soar, German fashion brand Abury and airport operator Swedavia.