Sarah Lidenhammar


Sarah den Tuinder, a serial entrepreneur, investor and fashionista with a background in creating successful companies in the travel and luxury industry, is now launching her own fashion brand called Sarritta.

Sarritta offers elegant resort wear for women who want to look stylish, both on the beach and in the city. The distinct look of Sarritta’s garments reflects a cosmopolitan lifestyle where looking chic and being comfortable is essential. The main target audience is elegant women who want to look their best, also when they are on holiday.

The collections from Sarritta are mixing sophisticated designs with multiple cultural influences where each garment has a story to tell. All outfits are carefully produced in all-organic materials in Morocco where all ethical and sustainable aspects have been a high priority. Sarritta’s headquarter is in Paris and there is also an office in London.

I live a global lifestyle, constantly travelling for both business and pleasure, and I felt there was a hole in the market for chic resort wear that makes you feel equally comfortable relaxing by the pool or when hitting the downtown hot-spots. The Sarritta collections are designed so you can walk directly from your sun lounger to a cocktail party looking your very best”, explains Sarah den Tuinder, Founder and CEO of Sarritta.

Sarah den Tuinder is the founder and creative director of Sarritta. Sarah is a global jet-setter and a well-known international fashionista with a great sense of style. Her current projects, besides the new fashion brand Sarritta, include Sarritta Travel, Sarritta Holding and several international hotel projects. Sarah is based in Paris and London where she just has earned a PhD in sustainable tourism.

Sarah den Tuinder, founder and CEO of Sarritta

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