OUR TEAM

Sarah Lidenhammar

Sarah den Tuinder

CEO & FOUNDER

SARAH was raised travelling the World. This life-long passion runs through her blood and her curiosity to see new things has led her to visit 120 countries and over 350 cities. She exited her corporate career early to do what she loves and has never looked back. Driven by her sense of discovery and fearless spirit, Sarah has continued to explore the world so she can inspire others to do the same.

Her love for fashion and travel has inspired her to create a fashion Brand, the collections are focused on elegant resort wear for women who want to look stylish both on the beach and in the city, mixing sophisticated designs with multiple cultural influences. The distinct look of Sarritta reflects Sarah’s own cosmopolitan lifestyle where looking chic and being comfortable is essential.

In recent years Sarah combined her business experience and passion to help business grow and increase their potential and growth, Sarah is highly experienced in Business Development, Marketing Strategies, Business Planning, opening new markets to various brands and establishments.

 

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Patrick Benjaminsson

PR SPECIALIST

An expert in communications, marketing, PR and sales, as well as brand and business development, Patrick has solid competence in communication strategies, social media and direct marketing.

He is the CEO and founder of Red City PR and has a background in film, theatre and publishing. Patrick has served as Head of Communications for the Royal Dramatic Theatre of Sweden, Business Area Manager for the publishing house Norstedts, Marketing Manager for the film company Sandrew Metronome and Product Manager for the publishing house Reader’s Digest.

He is also a board member of Project Soar and German fashion brand Abury.

Per

PER SJÖDELL

SENIOR ADVISOR

With over 20 years’ experience in strategic communications, global brand building, marketing and sales, Per has extensive knowledge of fashion, food, interior design & digitalisation.

He has served as Global Marketing Director of H&M, Managing Director of fashion brand Gant, Managing  Director of Fiskars as well as Chairman of fashion chain Lindex and beauty retailer Lyko.

Per is currently the Chairman of the communications agency Red City PR, design agency Identity Works, communications group Nordic Morning and Swedish home textile brand Linneverket. He is also a board member of Posti Group, Project Soar, German fashion brand Abury and airport operator Swedavia.